ABOUT US

A new social benchmark has been set

A new way of thinking has been unleashed, that brings luxurious venues and captivating entertainment to an ever-demanding market. Playground Concepts, through its eclectic mix of bars, nightclubs and function centres, has started a revolution in the Australian social entertainment scene.

Playground Concepts breaks new ground with the introduction of its Allegiance membership program. Allegiance membership will become the entree to the New Social Order.

Appreciating the best in the sophisticated lifestyle of the world’s most exciting cities, patrons at our venues will experience the social entertainment equal to the best in the world. Expectations will be certainly set high. It is at our venues that this New Social Order will flourish.

The Playground Concepts story

We currently operate some of the most successful bars in Australia. These award winning venues include Melbourne's famous bar-club, Baroq House, the themed Moroccan club lounge, Marrakech, the penthouse poolside bar, Deck 10 and the recently launched Valve club in Greville Street, Prahran. Baroq House and Deck 10 have been Highly Commended for the 2007 Inside Australian Design Review's IDEA Awards and Valve has already been nominated for the internationally recognised "Club Design" book.

Independently themed and designed, each Playground venue reflects true style and delivers an outstanding range of experiences integrating the various moods, styles and cultures of its vibrant and sophisticated patrons. Operational excellence across all areas including 5-star service, personalised hosting, venue-linked memberships, and a unique entertainment experience, will position Playground venues as the social entertainment capitals of Australia.

Playground venues will fast become the ‘venues of choice’ to Australia’s rich and famous. They are the Ambassadors for our New Social Order and in our Secret Society they are your peers. We’ll offer the opportunity to rub shoulders with supermodels, celebrities and high profile corporate personalities.